Kia's new 'Soul' keeps concept car's name

Kia's new 'Soul' keeps concept car's name
by Auto123.com

Kia has announced that the production version of their 'Soul' concept will bear the same name when it goes on sale. Having made appearances at Geneva and Detroit as a lineup of concept vehicles, the production Soul will be unveiled at the Paris Motor Show in early October.

The Soul will be a bit of a rebellious addition to Kia's lineup, taking a place as a unique and efficient vehicle with plenty of possibilities to customize. In concept form, the Soul was presented as a trio of cars, named 'Burner', 'Searcher', and 'Diva'- each of which was specially customized to a specific target shopper. The European designed Soul features an instantly-recognizable look and plenty of versatile interior space.

Gregory Guillaume, Chief Designer at Kia Motors Europe, comments on the Soul. "The all-new Kia production car will be a car that defies classification and encourages customers to build an emotional bond with their new purchase by providing a creative platform that they can customise to match their car to their own character. It will appeal especially to the young-at-heart - whatever their age".

Production starts later this year.

Photo Credit : Kia

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